You Should Be Committed
A big barrier to the success of a startup business is lack of commitment. I know that there is a lot of enthusiasm when starting a new venture and the excitement of living the dream is sometimes mistaken for commitment. But let us not confuse activity with achievement or involvement with commitment.
Too many times an enthusiastic owner of a startup will begin to do all kinds of things in the interest of getting his business off the ground. Business cards are created along with letterhead, an office location is selected, phone service established, logos designed etc. All these “Activities” are great but they should not be confused with achievement. Likewise, these activities are simply ways to be involved with the business and does not constitute commitment.
One of the most critical things an entrepreneur must do is to establish a Business Plan taking into consideration all of the “Activities” that will result in the achievement of the goal, customers, sales, and profits. How many calls will I make today? How many does it require to gain a prospect? How many prospects do I need to secure a sale? The result of these activities is measured by the achievement toward the goal.
Sometimes the entrepreneur will know what is required, but is not totally committed to the plan, but rather just involved. The Personal Vision comes into play here. Make your vision something that is personal to you and extremely important to achieve. One of my clients chose their son’s college education as their personal vision. Look at it everyday and say to yourself, this is why I work! Stay Committed to the vision and let your business be the vehicle for achieving it.
I was once told that the difference between involvement and commitment could be summed up in your breakfast of bacon and eggs. The chicken was simply involved. The pig, however, was totally committed. Being committed means there is no way back. Is that you?
To Your Success -
